With online shopping increasingly the only option for women to buy clothes, why are we happy to put up with inconsistent sizes, limited availability for plus sizes, tall women and women with wide feet? Men often have choices. We don't. M&S is classic example - tall trousers but no tall tops so we look ridiculous with a waist fitting just below our bust. New Balance trainers in 2E width easily available for men but not for women. Men pick up last season's for £40 - we have to pay top price from New Balance of £120. But at least New Balance make them!! Most of the online sellers like Amazon or Freemans state a UK size but when the item arrives it's up to 3 sizes out. Bra sizes larger than FF are hard to come by and J cup or above almost impossible. Then there is the appalling lack of control of beauty product advertising who are allowed to lie in our faces all over the media. Why do we put up with this. It's also another issue that affects poorer women who are wandering around in clothes that don't fit and unable to do aerobic sports without £50 needed for a bra. Isn't this just as important as being able to afford tampons?