Liberal feminism is also only tepidly critical (if at all), of the kind of things that we might recognise as clearly bad for women (in that they perpetuate and strengthen social norms that cement women’s oppression - porn, cosmetic surgery, sex work, and so on).
Because in neoliberalism, individual worth is signalled primarily by money and social status, and market capitalism is thought of as an intrinsically natural, good state, it is often difficult for liberal feminism to acknowledge that some parts of the (like the “freedom” to buy and sell porn, cosmetic surgery, etc.), might in fact be harmful, or that women’s “choice” to engage in them might not be liberating or free.
Gender ideology appeals to liberal feminism not because of its content, really, but because it is part of our wider social discourse that tells us that self-actualisation is always a good thing, that doing what one wants and “creating” one’s true self is a social, even a moral, imperative.
Ironically, of course this ideology tends to favour white, healthy middle class women and men, because they have more economic and social power and are likely to experience less of the more extreme inequalities and restricted choices that poor people do.
So despite the surface imperative to be “intersectional”, liberal feminism still privileges the individual, and individual desire and financial power, over the interests of women as a wider group.