Reverse selfie - Dove ad - filters, social media and self esteem

[ArabellaScott]

www.thedrum.com/news/2021/04/22/ad-the-day-dove-reverses-selfie-edits-highlight-dangers-social-media?fbclid=IwAR0OQjL0upHr9Z4fus2gwIDlnBckvTHZa0DEA-V7QbI9FacMdZ1Jv_WfOCg

A very effective ad from Dove. I do find it a bit heartbreaking how young women seem to feel they need to add filters and 'enhance' their photos. It must be a huge pressure to try and curate how one is seen all the time.

In this, are we going backwards? Yes, women and girls have always felt pressure to look a certain way - but I feel the discrepancy between highly edited SM images and real life must be exacerbating the problem - so much of life spent online, the gulf between real and curated online presence gets bigger and bigger. Plus, the parameters for what is considered attractive seem to have narrowed enormously.

It can't be good.

I love Dove (the product) but not Dove (the brand) and largely agree with everything LadyBuffOfBuffdonia says, it is clearly a campaign to appeal to its target audience (my generation, I smell like Dove soap so of course my daughters will not be jumping on that bandwagon) But! Plus they test on animals I really don’t think this is true or I wouldn’t use the products. If anyone has links/evidence they do (they have been endorsed by PETA for years as far as I am aware) please post them. I don’t think my DD cares much about selfies but animal testing beauty products is right at the top of her agenda, and mine too (or so I thought!)

The cruelty free thing is a smoke and mirrors deal.
www.crueltyfreekitty.com/news/dove-cruelty-free-update/
It's also worth noting not all cruelty free labels are equal.
ethicalelephant.com/cruelty-free-vegan-labels-logos/

I admit I've not watched it. From what I've read. I mean it sounds like rank hypocrisy.

Dove invented the idea you needed to have soft armpits to flog their stuff. Until that moment the softness of armpit was not a thing to even occur to you.

It's a nope.

Aren't they the ones who do loads of women in their underwear as well? And present it as empowering.