The Girl Scouts are in a “highly damaging” recruitment war with the Boy Scouts after the latter opened its core services to girls, leading to marketplace confusion and some girls unwittingly joining the Boy Scouts, lawyers for the century-old Girl Scouts organization claim in court papers.
....In a statement, the Boy Scouts said it expanded program offerings for girls “after years of requests from families” who wanted their boys and girls both participating in its character and leadership programs.
....The Girls Scouts said they can prove there are “rampant instances of confusion and mistaken instances of association between Boy Scouts and Girl Scouts” after the Boy Scouts targeted girls and their parents with marketing and recruiting communications in ways it never has before.
....In spring 2018, the Boy Scouts program for 11- to 17-year-olds announced it would change its name to Scouts BSA in early 2019. The parent organization, the Boy Scouts of America, and the Cub Scouts, a program serving children from kindergarten through fifth grade, kept their names.
The organization started admitting girls into the Cub Scouts in August 2018, and Scouts BSA began accepting girls in February, 2019, lawyers said. www.theguardian.com/us-news/2020/dec/27/girl-scouts-boy-scouts-lawsuit-recruitment-war