High pressure selling is when salespersons use psychological pressure on the customer by appealing to their fear, greed and pride to sell a given product or service. As the name suggests, high pressure selling phrase means creating enough pressure so that it can generate huge sales at a rapid rate. High Pressure Selling is also known as hard selling.
Methods of High pressure selling
1. Endless Chatter: This is one of the shrewdest techniques used by salesman during high pressure selling. Here, the salesman keeps explaining the benefits of the product as if a monologue. The tone used is friendly but persuasive. The idea behind this is that customers usually find it difficult to interrupt the salesman and deny buying the product. Some do it out of their shallow nature and others empathize the effort put by the salesman. The salesman keeps speaking and the customer is extremely assertive when saying no.
2. Emotional manipulation: Salespeople usually rely on emotional manipulation to pressure customers into buying. For example, they will ask a person who loves adventure to imagine how rich would they feel if they go for a tracking or cliff-jumping, basically bringing out his passion for adventure and turning him emotional. They will then produce their adventure kit and cite the benefits and utility in fulfilling the man’s passion. He has got a high chance to purchase the product out of his emotional will.
3. Limited Time offers: These offers induce an urge in the customer to buy a product, solely out of anxiety. High pressure selling pressurizes them by announcing that the product might not be available the very next day Customers who are contemplating the purchase decision are sure to buy fearing in loss and those who are not may also find the deal profitable. E.g These kind of offers have become more common and are highly prevalent in the e-commerce industry. All offers made are for limited duration and urge users through relentless advertisement.