Indian cricket team sponsored by sanitary towel company

[StandWitch]

Interesting to see the contrast with the present-day Western approach

This is Niiine, which an Indian-owned brand (Procter & Gamble, Unilever, Kimberly-Clark and Johnson & Johnson own a lot of consumer brands globally including in India, but this an Indian start-up).

Niine has also pioneered a movement to bridge the gap between the 18% of menstruating females in India using sanitary napkins, and the 82% predominantly engaging in unhygienic practices such as old cloth, rags, hay and even ash often leading to health issues.
In a country where 71 percent of women have no knowledge of menstruation before their first period

One of the Indian players is asked about superstitions related to menstruation and he says 'that they shouldn't go to temples' and that 'in the villages that they shouldn't be at home' or in the kitchen. He seems to be quite visibly embarrassed during much of the discussion.

What a brilliant thing to do!

This reminded me of an article I once read about an Indian man who went a long route in produce cheap sanitary pads for poor women, and the flak he got But he was eventually successful and quite famous. I wonder if this is in any way connected?

Google helped me find a similar article. It's quite extraordinary:

www.bbc.com/news/magazine-26260978

That’s a brilliant video! Exactly the sort of thing that needs to be done in somewhere like India where cricket is HUGE!

Thanks for posting this. My sons love the IPL.

[quote Malahaha]This reminded me of an article I once read about an Indian man who went a long route in produce cheap sanitary pads for poor women, and the flak he got But he was eventually successful and quite famous. I wonder if this is in any way connected?

Google helped me find a similar article. It's quite extraordinary:

www.bbc.com/news/magazine-26260978[/quote]
Thanks for linking that malahaha - what an inspiring man.

This is great.

What a random clip

That is such a good way to dispel myths. I don't think those of us in Europe/north America/Australia etc can really understand the shear ignorance coupled with superstition in much of the world. My dp picks up supplies if I ask him, doesn't bat an eyelid!

@Malahaha

I read about him, then there was a crowd funding thing I donated to years ago connected to his invention. Only 18% having access to disposable san pro is so low, though reusables are necessarily an issue if they have access to soap and clean water, in warm climates drying isn't the issue we have here

On environmental grounds, it would be better for the West to abandon disposable sanpro than for India to embrace it. I wish reusable pads, period pants and mooncups were promoted more enthusiastically, but sadly it’s disposables that generate the most profit from repeat sales - and cost women (and the planet) a lot more in the long run.

Excellent!

Babdoc while reusable would be better for the environment a massive number of Indian women do not have access to sanitary washing conditions. Single use items are relatively sterile and reduce the risks.

Nice one Rajasthan Royals 🙌

We have been watching the IPL here (circketers in the family) and I saw them play yesterday and noticed the sponsorship on the shirts. I hadn't picked up on it watching them before, I wonder how many people have?

I'm not sure. They do have pink shirts, which originally were pink (breast cancer), burgundy (oral cancer), teal (cervical cancer), and are now just pink possibly because people liked the colour but also because Jaipur is the pink city.

This is great. Well done to the players for participating. I suspect this was a much harder sell to the Indian players, hence the two western team members in the video. I was astounded that the Indian player didn't know anything about periods until he was in a relationship. Just goes to show the stigma.

And if you watch to the end, it's incredible that all the players know that men don't have periods! They display more period knowledge than your average woke young woman

I think there's a real drive India to reduce the stigma around periods. There is this company that allows women to take paid leave for ten period days a year inc trans men.

www.zomato.com/blog/period-leaves

Very nice video.

This is needed in India where women can be pressured to have a hysterectomy so they don't miss time at work.
www.shethepeople.tv/news/hysterectomy-beed-women-living-without-wombs-this-is-why/

The indian man referred to above, there's a really good movie made about him on Netflix, think it's called Pad Man.

I’ve been watching IPL all season and only noticed this on Sunday! Going to check out the film

Period. End Of Sentence. is on YouTube as well as as Netflix & is well worth a watch.

The World Association of Girl Guides & Girl Scouts (WAGGGS) have been working on projects to destigmatise periods & help girls & young women with access to safe menstrual hygiene. While I was trying to find stuff on the original programme in India mentioned in that link from WAGGGS, I found a report published by Wateraid in 2012 to “provide a comprehensive resource on menstrual hygiene that supports the development of context-specific information for improving practices for women and girls in lower- and middle-income countries” that while (by necessity) long is an interesting read.

This reminded me of an article I once read about an Indian man who went a long route in produce cheap sanitary pads for poor women, and the flak he got But he was eventually successful and quite famous. I wonder if this is in any way connected?

Yes, I read about him years ago, he's fabulous! This video is fab, too - it's such a taboo subject in India, and I'm so glad that it's being challenged!

The Padman film on Netflix is well worth a watch if anyone is interested. The same actor also stars in a film called Toilet (also on Netflix), which is about a wife who insists that she'll leave her husband if he doesn't install a proper toilet in their house (again, based on a true story).