Movember is about to begin. In case anyone doesn't know, they campaign to raise awareness and support for men's health issues. Mental health issues, male suicide, male-specific cancers etc. The most popular fundraiser is men growing a moustache for the month of November to raise money through sponsorship.
As I suspected would be the case, their campaign uses clear simple language. It's targeted to men, to support men and raise awareness of men's health issues.
Compare 'men' to bleeders, people who get pregnant, birthing parent, menstruators, chestfeeders, body feeders, human milk feeding language we have seen from organisations and charities related to women's health and maternity issues.
I think it's fantastic that they have used the word men, but the contrast is stark. I do not want to say anything negative to, or about, Movember, because I genuinely think they are a great cause and I'm pleased they're not sucked down the rabbit hole. Even though I knew they wouldn't be, because men.
I think there is an opportunity here. I feel we need to draw attention to this. I want every company and organisation that has seen fit to reduce women down to our bodily functions to take notice and see the double standards and see it's a lot more positive and impactful to speak to their target audience without reducing them to a bodily function. All I can think of is perhaps tweeting a link to Movember the next time I see a company calling us "menstruators" etc, but I don't know if that's enough. I wondered if anyone here had any thoughts or ideas about it, or if I'm getting excited (for want of a better word) over nothing.
uk.movember.com/
mobile.twitter.com/MovemberUK