Well - first of all - relief that it's not a Pantene hair dye colour.
Secondly - if my period was that colour I would hit the emergency button.
That is the colour of what someone (i.e. looking through the male gaze) imagines a nice clean fresh period blood looks like.
But I'd also point out that there doesn't need to be a fucking Pantone colour for it to be destimgatized. I'm not ashamed of pooping - but I don't expect a colour range in in it.
Will they be doing a range of Pantone Period Mugs to hand out for women to take into their menstrual huts?
It's a cheap and offensive nod to pretending to be for women's rights that is about as far from reality as an entity can get from the reality of the crap women deal with.
I have not the slightest doubt that this is what The Board approved as their massive intervention when someone from marketing pointed out that periods are a big issue at the moment.
It's actually made me quite angry.
Is there a Semen colour too? No? The poor menz. Or is that its a ridiculous idea?