WTF?! 
I'm late to the party on this, I'm sure, but I genuinely am unable to compute how anyone could possibly see this as "challenging the toxic cleaning stereotypes" or championing the "ban on the harmful gender stereotypes featured in advertising".
Surely this is exactly the opposite? Men dressing up as extreme caricature representations of women, posing alongside cleaning products with taglines like "you spray, you slay" and "mop like it's hot", and competing in a lip sync clean-off?
Far from challenging stereotypes, this just seems to be reinforcing that cleaning (and being impossibly glamorous) are "women work", and having a good laugh at that fact into the bargain. What stereotype-smashing am I missing here?
Not to mention the fact that Method's Instagram account almost exclusively shows women using and posing with their products. I'm really struggling to see the logic here.
methodproducts.co.uk/
lgbt.foundation/method
twitter.com/CirculoMexico/status/1171508947431251969/photo/1
Apologies if this thread already exists!