He thinks he is cutting edge, avant garde, pushing traditional boundaries blah blah blah.
Like most people who think that way, it's got fuck all to do with the factual content, it's an ego grandstand. This is why you get irrelevant conditions brought into the topic and these deliberately obscurant responses to basic requests for definition.
It's trying to pass for intellectualism, when actually it's a barely veiled "I know you are, but what am I?" style of keeping attention as long as possible without having to produce anything of worth.
You really do notice it in these kinds of TRA 'analytics' - be they in article form, or the tedious YouTube videos of TED talks etc. They are not intended to assist understanding, they are designed to befuddle the reader/listener and create an impression that the author has authority and therefore the current will concede, step back, and acquiesce meekly.
That's why, without fail, they always get their arses handed to them whenever they've decided to show up here. It doesn't work in a dialectical setting, it only has power when it's a lecture without opponents having a right of reply. That's why #NoDebate is a thing. Pure survival on their part.