Oscars ban postpartum advert

[NatyoCheese]

nypost.com/2020/02/11/watch-the-frida-mom-postpartum-ad-oscars-rejected-for-being-too-graphic

Wondered what everyone’s thoughts are on this? I’m shocked to find that feminine hygiene products are in the same category as guns and politics?

It’s a very raw advert but shouldn’t we all be working against this ‘taboo’, I thought it was a good description of new motherhood.

It’s a very raw advert but shouldn’t we all be working against this ‘taboo’, I thought it was a good description of new motherhood

I think it's a terrible advert and completely inappropriate to show at the Oscars.

wearing a thick, diaper-like mesh underwear — typical postpartum garb, though most probably wouldn’t know that

I don't know what "typical post partum garb" is and I've been post partum. I certainly didn't wear "thick diaper- like mesh underwear". I don't recall being post- partum involved waddling around with my knickers round my ankles.

I don't want to see any person, male or female, in an advert naked from the waist down sitting on a toilet. The taboo here isn't feminine hygiene products but what happens when bums meet toilet seats.

It might have flown as an advert shown in a suitable show eg Call The Midwife or a hospital soap - but during the Oscars? No.

I really dislike the whole tone of the advert and blogging outraged, self- justificationof the article. I don't like the exaggerated bigging up of how awful being post partum is just to sell their products.

There's rather more skin shown on perfume adverts. It isn't every woman's post partum experience, but it seems more realistic than most portrayals.

They look like disposable pants you can buy - I had some in the hospital after a c section.
Does the ad actually show any products by the company?

I'm not sure that any product could make things easier for that mother either - she looks sore and tired and needs time + supportive partner to help with that!

I'm divided.

I think the oscars are a strange choice but it should not have been rejected. Rejecting it is brushing women and women's biology under the carpet.

I had a section and for some reason wore huge urinary continence nappies. I think I found it easier than those stupid pads that can shift.

I don't want to feel press ganged into buying pink over priced crap though. It's not going to make the pain go away. I do think people should talk about birth and the reality of tiny babies. I don't know anyone who wasn't taken aback by it.

It’s a ridiculous advert. Been there with the episiotomy + tear a zillion stitches, and a pp haemorrhage.

What helped me move was regular painkillers.
Not sanitary products
What helped me wee - and yes it f’ing stung - was weeing in the shower with warm water sluicing over my stitches.
Not sanitary products
What helped me with my post partum bleeding was appropriately sized sanitary towels, changed regularly.
Not fucking nappies
And what also helped me was being married to a decent man, who was capable of picking his own children up and changing their nappies until I was ready to feed them.

That advert made me think fetish I’m afraid. The Oscars were right to ban it.

Men don't get paternity leave in the USA, maternity leave barely exists. Which is why I assumed the dad wasn't in the ad.
I wore those mesh nappies for as long as possible tbh. Much more comfy after a section.

I wore massive primark belly warmers and the cheapest, thickest night pads from Kotex. Comfortable and cheap to swap when keeping your nethers as clean as possible so they can heal (I had stitches) is vital.
Not expensive, unnecessary special pants and pads. This brand is just marketing to women to pressure them to be “doing postpartum right”.

That advert made me think fetish I’m afraid. The Oscars were right to ban it

I agree. The Oscars were completely wrong for this advert.

I do think people should talk about birth and the reality of tiny babies

And a 15 second advert at the Oscars isn't the place for this conversation.

I don't know anyone who wasn't taken aback by it

In what sense taken aback? I wasn't "taken aback"

Rejecting it is brushing women and women's biology under the carpet

What an exaggeration. It really isn't.

Not expensive, unnecessary special pants and pads. This brand is just marketing to women to pressure them to be “doing postpartum right”

Exactly. DryHeave I did the same as you- large, cheap, comfy, supermarket knickers and night pads.

That's what I found so irritating about the "we're oh so concerned" tone of the article- it's just to sell something unnecessary.

I bet they knew it would be rejected.

That was exactly how I spent the first week or so when mine were born! Maybe I wasn’t doing it right
It is marketing obviously as it’s an advert but we are constantly seeing motherhood as some glamorous mum breastfeeding happily in her pristine white living room with a cup of tea, which isn’t the case for most of us. I had a huge shock after my first, it’s lonely. I think if I’d have seen something like that in the early days with no1 i’d of felt more ‘normal’?
With regards to fetishists, there’s far more sexualised adverts out there!
The company sells the pads/spray bottle I think.
Maybe the Oscars wasn’t the right place for it but a blanket ban on feminine hygiene products for their adverts is weird, no?

but a blanket ban on feminine hygiene products for their adverts is weird, no?

At the Oscar's? No it isn't weird. Do they show adverts of laxatives, diarrhoea, athlete's foot, hearing aids, support stockings etc etc. The Oscars are glitz and glamour. There's a time and a place for certain types of adverts and the Oscars isn't the time or place. Trying to make out this is some sort of oppression of motherhood looks hugely OTT.

Agree not an Oscars advert. Totally the wrong audience. I wore thin absorbant towels not thick nappies. I had a bidet which was wonderful. The first week is awful I bled horrendously but I dont see this advert as helpful

Disposable maternity pants - £1.50 for 5 in Tesco. Hardly the Ritz of pants.

WTF did I just see??? That advert included a woman urinating - and squirting an aerosol can up herself while crouched over the toilet??

I am not worrying about the ozone layer here BTW.

After an emergency operation about 5 years ago I needed to get up to speed on incontinence products. A quick internet search for reviews and I was reading graphic recommendations for different supermarket brands by people who get their kicks from pissing and shitting while chatting to strangers, to the oblivious women at the check-out, etc.

I cannot deny that, repellent though those reviews were, they were also useful - the feckers even weighed the products after use to detail their "holding capacity"!

There is a big difference with that advert though. It's not telling you anything to help you choose a product.

A woman in a nappy, urinating on screen in an advert break in the middle of the Oscars? The only surprise is that it was banned from from a ceremony that has just lauded a man on the run from charges of child sex abuse.

There is so much talk on this board about the erosion of boundaries, normalisation of lack of dignity and privacy - yet this advert is being discussed as if the only eyes on it are those of new mothers.

I am angry. Not with anyone here commenting positively and coming from a good place. I am angry because I honestly think this advert is another example of women, and men, being groomed.

Maybe I am wrong. Perhaps this is a good move, towards presenting women's natural bodily functions as so banal that they are no longer fetishised as "degrading"? Show me the advert planned for the Oscars that had a young man staggering from his bed, a nappy catching the mess of his haemorrhoids and then shitting on the toilet and spraying an aerosol up his arse - then I will have another think.

A smug ceremony of virtue-signalling – if only the Oscars still lasted 15 minutes
The Oscars is unbearable, Julie Burchill says, less an celebration of film than a mélange of woke posturing, self-indulgence and surreality

www.telegraph.co.uk/films/0/smug-ceremony-virtue-signalling-oscars-still-lasted-15-minutes/

In what sense taken aback? I wasn't "taken aback"

By the physicality and reality of childbirth. Society airbrushes it somewhat.

I remember a friend being in utter shock about her 3rd degree tear as she had absolutely no idea that could happen. Which I felt was naive actually and wondered why she hadn't come across it in any articles or in books. the only reason I knew it happened was because of a particular study of women and art I'd done for my degree.

A key issue is the marketing of what looks like fancy expensive postpartum stuff. Pressure to do postpartum right at expense. Capitalising on medical needs.

Childbirth used to kill al lot of women and still does, especially those in poorer countries around the world. I believe outcomes for black women are still much worse in the US and in the U.K. than white women. The oscars have issues with sexism, yes, but also lack of diversity for BAME actors: directors etc and even racism. The past, slaves were forced to wet nurse white owners children, their own babies died.

Pink post partum products are a first world trivialisation. It would possibly be different if they were free and a small part of a charity's wider mission on post partum care.

The AD and product is wrong, I'm not divided now. I still feel there's a lack of reality portrayal and awareness of childbirth including ptsd. And this occurs in films too, to be fair. But better tackled in those films.

Might work well in sex education classes to put teenagers off?