I think they would find it highly insulting if someone told them they did it to be more attractive to men
About this.
I'm sure they'd find it highly insulting if someone told them that they get nice haircuts, wear makeup and shave their legs for men. Likewise I'm sure their husband would be highly insulted that his Superdry polo shirt was an attempt to cling to a youth much cooler than the one he actually had, he's fooling nobody with that haircut and his Audi is a pissing contest on wheels.
They'd all agree their consumer choices were wise and good value and personal choice etc etc.
I mean, I'd find it highly insulting if you told me that the holiday I'm interested in is partly about me trying to seem more cultured than I am, but the company selling it to me is playing on that point.
We can see that fixed-odds betting terminals in poor areas are predatory, but surely the people gambling away their entire income consider themselves to be savvy consumers too? The libertarian argument is that adults can make their own choices and we shouldn't patronise people by removing choices and telling them it's for their own good. Which makes sense but again when you look at it from a societal or class level, individual choice isn't the driver - unscrupulous bookmakers who know they can make money out of people's gambling addictions are the drivers.
None of us are immune to advertising, and the smarter we get at recognising manipulation, the smarter the advertiser gets in manipulating us.
I wonder if women feeling insulted is partly because in general, women's choices are seen as flighty and silly, emotion-based and illogical, whereas men's choices (who needs a 400hp car to go to Tesco?) are Rational and Sensible and Logical.
So perhaps women are fed up of having their choices questioned, I get that.