I think there is a double motive in this. Yes it looks good, because in terms of public knowledge it is usually single mothers struggling to make ends meet, so this seems a caring thing to do.
But it is also part of the Tory strategy to destabilise the BBC and its core purpose.
If the Tories really cared then they would also say, sorry it was a bit meant to tell the BBC you should now pay what is essentially a benefit (free tv for over 75s) because really what we want to do is cut your budget.
Just as the foreign office used to fund the world service. The unexpected consequence of the reach of the BBC and there "balanced" reporting is one of the reasons so many people in different countries think it is a good place to live. Not the benefits system as right wing tabloids like to say, but because the WS makes it seem the UK is totally anti racist, supportive of gays rights etc.. It is a rude awakening for many when they arrive.
And I think if the face of the onslaught of trash tv gushing out of stations funded through advertising, with the pressure to go for mind numbing escapism has contributed to the dumbing down of news presentation and factual reporting.
Because like lemmings we all chose the easy option so the BBC has now slid into trying to compete.
I always find it bizarre to say that it is a problem that young people dont watch it. That's fine. Young people are entitled to occupy themselves with what it there priority. Nobody goes its awful old people dont listen to which music station is currently the most popular.
But I think what the BBC should be valued for. ie proper in depth news reporting, and balanced reporting happens less and less.
So to go back to the original point, if you add together the cutting of the free licence (a Tory cut not a BBC one) the effective change in status of the licence fee, it is about sidelining and financially undermining its status.
I obviouls think it is wrong to send someone to prison for non payment of the tv licence, but this could be overcome if there was a proper benefits system or an equal one, ie if you are on pension credits maybe you should get a free tv licence just as over 75s should.