And they're linking it with the Flora breakup with Mumsnet.
www.pinknews.co.uk/2019/11/05/mumsnet-flora-transphobic-boycott-upfield-stock-prices-rise/
"It’s been just under a month since Flora renounced its partnership with ‘transphobic’ Mumsnet, and stock prices have risen significantly despite fervent attempts to boycott the brand."
"Upfield, which is owned by investment firm KKR, had a stock price of $26 on October 11 when it distanced itself from Mumsnet. As of November 5, the stock price has risen to $29.5 and shows no sign of dropping."
DH works in investment banking for a trading company - so, thinking this was a bit fishy, I asked him to look into it.
Guess what - you won't be too surprised to hear that Pink News has engaged in some shockingly shoddy journalism yet again.
It took DH all of 5 minutes to look into this. Here's what the market analysts say:
After a good September, KRR's stocks were were upgraded from a "neutral" marker, to "buy" by the Bank of America, and from "buy" to "conviction buy" by Goldman Sachs.
Furthermore, on 9th Oct, KRR bought another plant based food company "Vitalife Foods" in what was described as a "knockout deal" which has contributed to an increase in stock price.
So nothing at all to do with Mumsnet - hardly surprising.