I think everyone is being a bit taken in by yet another well placed pro trans story.
If you google transgendertrend the top search result is still transgendertrend.com
If of any reason they stop being the top search result the best thing to do is complain to google or whoever via their feedback form that they are given false search results.
From looking at the entry on the WHOIS database, the dot co dot uk name was registered back in 2018 and renewed again this year.
Suspect it never came to anything but does now because everybody including mumsnet is giving it publicity which is exacty what Mermaids et al want!
The problem with twitter is that hardly anybody used it but those who do seem to think it is the source of all info and in fact make it more important than it is by repeating its rubbish!
This might seem a bit off topic but they should never have registered as a .com - this implies they are a US based commercial, ie money making organisation.
As does registering as .co.uk except UK based.
I have never understood why feminist campaigning groups dont learn some of the basics about how the internet work. A bit like the thread on google that made it seem google was a valid index library rather than a collection of the loudest voices on the internet.
transgendertrend are probably loosing lots of results in search engines who will exclude them on the basis that the extension implies it is a commercial ie money making concern, if say someone has searched for a campaign.
Domain names eg .org.uk (meaning charity or not for profit) are about £8 a year.
If transgendertrend think it is seriously impacting them as opposed to it being a manufactured twitter storm they could maybe contact 1and1 who registerd the .co.uk name and point out it is being misused.
This is the whois lookup results:
Domain name:
transgendertrend.co.uk
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 24-Apr-2018
Registrar:
1&1 Ionos SE [Tag = 1AND1]
URL: www.1and1.co.uk
Relevant dates:
Registered on: 12-Jun-2019
Expiry date: 12-Jun-2020
Last updated: 12-Jun-2019
Registration status:
Registered until expiry date.
Name servers:
ns1024.ui-dns.org
ns1046.ui-dns.biz
ns1082.ui-dns.com
ns1101.ui-dns.de
WHOIS lookup made at 18:12:06 08-Oct-2019
whois.net/