time.com/5684822/mattel-gender-neutral-doll/
Except, of course, you make it a girl by dressing it in girl clothes and long hair, and a boy by having short hair and boy clothes.
In some ways, it feels like a right step by stepping away from the Ken/Barbie divide, but it's just reinforcing stereotypes again, just from the other direction.
Then he turns to the playmate in the toy-testing room, a 7-year-old girl named Jhase, and asks, “Should I put on the girl hair?” Shi’a fits a long, blond wig on the doll’s head, and suddenly it is no longer an avatar for him, but for his sister.