I have previously seen it suggested that the feminism label has a lot of negative connotations and that rebranding might be a useful exercise.
It struck me this morning that we (with recognition of the wonderful Somerville) may have stumbled on the perfect rebrand.
Genderfree sounds definitively positive, unlike radical feminism, which to many sounds alarming. And it appears from the reactions here and on Twitter that many GNC women immediately connected with the concept.
The only downside I see is that it is essential that gender is seen as a negative social construct and not as synonymous with sex.
Any thoughts? I guess if this theory is correct, it will take off organically and grow. But if we like the idea, perhaps we could propagate and actively nurture it as a longer term project and not just a quick flourish that rises up and disappears overnight.