poor ickle poorly man baby with his man flu, nothing works until his problem-solving missus soothes his poorliness by rubbing some stuffs on him.
Just bleurgh. This type of advertising demeans men as much as it does women. Back in the real world, men have colds and crack on; they are also eminently capable of rubbing expensively priced “cold cures” on their own chests, should they wish.
I am never a what about the men, but this advert is just shit, for everyone.