I use the example of a game I once played. There were people with 100s of social media accounts, just so they could cheat. The people who ran the game didn't want to tackle it, because they got advertising revenue. In the end it destroyed the game for everyone.
I can see it happening to social media in its entirety to be honest, or it ending up something that only an elite group with power are able to use, because it become a tool to reflect their own political views - without one else banned, bullied out or self silenced out of fear.
The pattern of what has happened in the gaming community is closely repeating on a much larger scale in politics - with many from the gaming community having particular power because they understand the technology and because they have experience in manipulating the rules. Many are actively seeing politics on social media as almost like a game rather than something that has profound implications in real life.
You'll often see the theme of 'winning' an argument at all costs - often with the goal to drive someone off social media, the idea of sides - almost as if its goodies v baddies, personalities which are not real life ones. These all have their roots in gaming.