Sorry if not quite coherent but my morning caffeine is yet to kick in
and sorry if not the right place to post (am new to feminism). I've just seen the Vagisil advert were they say that whatever percentage of women experience pain during sex and that this is a result of dryness and vagisil is the cure. I hate adverts like this that simplify what is usually a complex thing. If it said menopausal women then as vaginal dryness is a result of hormonal changes I could forgive them. However painful sex is far more complex than that. Without looking for statistics to back up what I've read, then dryness is usually caused by lack of arousal and lack of foreplay. Pain can be due to infection, irritation, endometriosis, vaginismus and other gynae conditions and exacerbated by dryness.
It's annoyed me that such a complex condition has been reduced to something that is purely the woman's problem (ignoring the lack of arousal/foreplay issues) and simplified to only needing lubricant.
I'm sensitive about this due to suffering severe endometriosis and painful sex being a main symptom. Dryness wasn't an issue but my boyfriend as a teenager thought KY jelly was the answer. It wasn't, I was still in pain.
I know it's only an advert but I think the message it gives is misleading, slightly blaming, and totally disregards the issues around painful sex.