Fighting the Power of Pink

[RhinestoneCowgirl]

Hoping this link works, just listened to this on iPlayer radio. I notice it was first broadcast in 2011.

www.bbc.co.uk/programmes/b010y39d

It's about whether colour preference is innate, and the pinkification of toys.

www.bbc.co.uk/programmes/b010y39d

Not listened, but I think it's viciously circular as pink becomes a 'marker' that a toy is a girl's toy, so girls look out for pink stuff, and it often becomes their favourite colour.

My little girl (5) has, predictably, chosen pink as her favourite colour. I was in the legoland shop today and the girls section (much smaller than the rest of the store which seems aimed at boys rather than neutral) was all pinks, purples, pastels... I can see how this would happen and turn girls away from even considering the other stuff as something to be interested in.

It’s not just the ‘pinkification’ of toys though. My local Halfords has a section in the store for pink car accessories, steering wheel covers, furry dice, seat covers etc. They seem to do quite well out of it

Jeez Pan. I actually don't mind the colour pink in short doses, a nice blush shade rather than bright neon, but the constant linking of it to women really puts me off it.

I used to be very into scuba diving. Most wo decent dive kit is black (its somewhat of a standard joke) but almost all of the for-women things - smaller, lighter, woman-shaped - were pink/had pink flashes on them. In case you forgot you had a vagina when you were underwater.