I have been using Clue for the last 3 or so years to track my periods and ovulation.
They have become increasingly woke.
“Who is the Clue app for?
We've always tried to be relatable and easy to understand without referring to gender.
Instead of designing for specific user personas or an abstract idea of a "woman," Clue is designed to be happy, quick to use and to help in the discovery of accurate insights. We believe these apply to all our millions of users, regardless of gender.
In the 100+ pages of scientifically supported text in the English version of Clue — that covers topics of menstrual health, fertility, common medical conditions, PMS/PME, sex, breasts, ovaries, vaginas and so many other topics — we never once refer to "women" or "female." (Other languages present unique challenges when it comes to gendered language, but we are working on improving this, too.)
We did that as an effort to be accurate toward our users, not as an effort to be "politically correct." When making decisions about the language we use, we feel confident that accuracy is a good foundation upon which to build.”