www.theguardian.com/fashion/2018/aug/05/this-is-what-70-looks-like-the-new-generation-of-beauty-influencers
Not one of them is a man of course. It's all down to women to hold on to that beauty ideal. Whatever your age.
Clothes are important as is keeping healthy and keeping in touch with your friends.
But NO, us women have to confirm to looks, and facial looks, only.