ASA consultation on tackling harmful gender stereotypes in advertising

[dinodora]

www.asa.org.uk/resource/tackling-harmful-gender-stereotypes-in-advertising.html

If you could please share your views regarding harmful stereotypes - this is an opportunity to highlight the damage that portraying fixed gender stereotypes in advertising can do to our attitudes and views of gender and sex roles in society.

This is especially important for children.

Information on why this matters: The boys have predators on their clothes, the girls have prey.

http://www.mumsnet.com/Talk/womens_rights/3309859-the-boys-have-predators-on-their-clothes-the-girls-have-prey

Two part award winning BBC documentary on how gender stereotypes affect children’s achievements, aspirations, behaviour and emotional regulation:

https://www.bbc.co.uk/programmes/b09202lp

Thanks for this. The deadline is 26 July, so anyone who wants to respond better get their skates on

Will do this. Thanks

Done. It's getting a lot of attention on Facebook feeds, so hopefully lots will respond.

Hugely important and directly responsible for so much gender stereotyping and separation of boys and girls in play.

I'd love to see this change, and for advertisers not to be able to get away with saying it's consumer led.

Thank you OP. I’ll respond

Thanks all!

Is this consultation still open? If so, could someone tell me how to access it (I can't see how to do it on that link - probably missing a huge and obvious button!)