But if they believe that God is male, then why shouldn't they call him Lord? Just as if someone believed in Gaia or another female deity, wouldn't she be called she?
I don' think this is gendered language, but an extension of (perceived) sex, so he/male pronouns seems quite right doesn't it? Even considering the trans issues, women still want to be called 'she' don't we?
It is the belief that the God is obviously male that gets me.. not wishing to offend any Christians however.