I saw this in the Xmas catalogue and found it a bit depressing. For boys, they have:
Fireman
Policeman
Soldier
Pirate
Three of the above are reputable careers which any child may be interested in.
For girls on the other hand:
Nurse
Princess
Fairy
Witch
Only one of the above is a common job. 
I know it's only pretend, good fun, 'what parents want'- but would it really hurt to have maybe a vet or scientist costume in there to mix it up a bit? Women can even be in the police nowadays (DCI Gibson anyone...?)
It's no wonder girls don't see STEM subjects as attractive if it's not presented as an option in childhood!