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Feminism: Sex and gender discussions

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Original poster

Vauxhall 'pajama mamas' ad

47 replies

cakeandcustard · 14/07/2017 23:01

I'm speechless, 'mamas' in pajamas all day, (because that's obviously what we all do) primarily needing their vehicle for space in the back.

So utterly offensive, what am I supposed to do with the vauxhall I have parked in the drive now?

OP posts:

YetAnotherSpartacus · 15/07/2017 13:48

Personally, I find the idea of wearing jimjams in public offputting. But then, when I was a wee 'un it was still a little outrageous to go shopping without a hat and gloves.

What it signals for me is the stereotype of the kept woman - the woman who basks at home while her husband brings home the bacon. I think that women who work find this a bit ... nauseating and non-PPW (public PJ wearing) SAHW find it a bit offensive.

I just wonder if they've popped the PJ's on after a night of shagging and have not bothered to shower.

Datun · 15/07/2017 13:54

The PJ wearing thread ran and ran on here.

I think the overall feeling was people do judge. Not based on the fact that someone was wearing pyjamas, but based on the kind of person who wears pyjamas.

Which is when the Class Wars started.

Popchyck · 15/07/2017 13:59

The women in pyjamas in that ad are all very pretty, young, slim, have lots of make-up on, perfectly coiffed hair and have perfectly pressed pyjamas.

If the message really is "who cares what people think?" then I suspect they'd show women of all ages, all sizes, and at least some of whom hadn't spent ages doing make-up and hair beforehand.

Original poster

cakeandcustard · 15/07/2017 14:01

Pj wearing is only a class issue if you link it to a particular class. FWIW the majority of Pj wearers in my local Tescos are most definitely upper middle class, (it being very close to a highly respected university).

The ad causes the same offense raised in the previous discussions around class, this time by linking Pj wearing to women.

Whoever its linked to, its not making a positive comment.

OP posts:

YetAnotherSpartacus · 15/07/2017 14:03

Which is when the Class Wars started

I totally get that. I also come from a very poor environment where women would not even take the bins out wearing night attire and where many would be mortified at being caught out in curlers.

HandbagKrabby · 15/07/2017 14:10

I actually find that a lot less offensive than the vast majority of adverts that have women orgasmic over yoghurt, toilet cleaner and cooking for a family. I don't see the class issue. Pyjamas as outerwear was high fashion at Christmas.

The women in the advert appear to have some agency and are not worrying over what other people think of them (compare to stinky house ads, hairy leg ads, lose a stone in a week magazine ads).

I think if they'd gone with successful women driving fast round mountain ranges I'd be infinitely more impressed though.

YetAnotherSpartacus · 15/07/2017 14:17

I actually find that a lot less offensive than the vast majority of adverts that have women orgasmic over yoghurt, toilet cleaner and cooking for a family

Yes - I see it as being in the same league. Same bat-station, or whatever the saying was.

Miffer · 15/07/2017 14:25

This is the first time I've seen it linked to being female, specifically a mother

Really? I associate it (the discussion that is) almost exclusively with mums on the school run. I have literally never heard anybody talk about a man doing it ever. Nor have I seen a man do it. That said I assume pajamas aren't worn by most of the men around here. My DH and DS's all sleep in boxers and their version of jamas are old sports clothes that have fallen out of day wear rotation. In other words nobody would know if my DH or DS's were out in their jamas.

Original poster

cakeandcustard · 15/07/2017 14:39

I never made the association, I think because the first person I saw out in pjs was a large man in a red fleecy onsie

OP posts:

Miffer · 15/07/2017 14:44

Pretty sure you would be in the minority Cake. Just had a quick Google of some associated phrases and women definitely seem to dominate the discussion. It's linked to women already this care advert is certainly not the first to do it.

LorLorr2 · 15/07/2017 14:54

Think they're just trying to be relatable no?! I'm more interested in that than the 'look how smooth and serious this car is' ads

Miffer · 15/07/2017 14:56

I think because the first person I saw out in pjs was a large man in a red fleecy onsie

This sounds amazing, seeing that would brighten my day.

YetAnotherSpartacus · 15/07/2017 15:01

I think because the first person I saw out in pjs was a large man in a red fleecy onsie

was he buying reindeer food?

LassWiTheDelicateAir · 15/07/2017 15:15

LorLorr2

Think they're just trying to be relatable no?! I'm more interested in that than the 'look how smooth and serious this car is' ads

Really? If I were looking to buy a car I'd be looking for how quirky or idiosyncratic it was or how sporty or powerful it was. I'm completely puzzled at the idea that I'm supposed to relate to a collection of daft women in a very ordinary looking car who are incapable of dressing themselves.

Datun · 15/07/2017 15:19

I'm completely puzzled at the idea that I'm supposed to relate to a collection of daft women in a very ordinary looking car who are incapable of dressing themselves.

Haha. Yet another Gerald Ratner moment. How many is that this week? Four?

Miffer · 15/07/2017 15:26

If I was looking for a new car I wouldn't give a shit about any of the adverts for them unless they were advertising specific price offers.

Haha. Yet another Gerald Ratner moment. How many is that this week? Four?

I think you're probably right, it never ceases to amaze me how incendiary and divisive this utter non-issue is.

RebelRogue · 15/07/2017 16:03

I don't care what people wear on the school run. I have no judgement for people in pjs out and about.

But none of the women I've seen in pjs have amazing hair, a full face of makeup and fancy shmancy pjs.

One of my mates wears sometimes pjs on the school run. She's a nurse,so after a 12 h night shift, gets home,showers and puts on clean pjs. Does the school run,then home to bed. There's nothing lazy about her. It just makes sense.

M0stlyBowlingHedgehog · 15/07/2017 22:43

Lass, you're right, there have been ads that do this sort of thing well. I remember an Alfa Romeo ad which I thought was rather good (it certainly tapped into my fairly well-buried desire for a red mid-life crisis car*) - woman in early middle age, impeccably turned out in business suit, driving very snazzy red Alfa, then when she pulls into the drive of her rather plush house, it turns out that her eight-year old daughter is asleep in the back seat!

*In reality I don't even have a car, go everywhere by bike or public transport! But if I had the money...

LassWiTheDelicateAir · 16/07/2017 02:31

Oh we had red Alfa Romeo once. I loved that car. It was a dream to drive. It was my husband's. Before he bought it he had almost sold himself on a Skoda Fabia
("it isn't a Skoda- it's designed by Volkswagen") Being extremely shallow my son and I were almost having panic attacks at this. A test drive at the Alfa dealer killed the Skoda idea stone dead.

NoLoveofMine · 16/07/2017 02:48

We currently have no car. Someone was visiting their son who lives on our road, she, whilst trying to park, rammed into our parked car and the insurance wrote it off!!

NoLoveofMine · 16/07/2017 02:49

I'm quite disappointed as I'm currently having driving lessons and my parents were going to let me have that car! FFS.

April229 · 16/07/2017 21:30

I think it's mainly odd because woman who take their children to school in pyjamas are those who I assume don't work, as they would like me have to be ready to go to work as soon as they had done the school / nursery run OR woman working shift jobs which means they have got up to take the children to school before going back to bed.

......The unemployed and those doing shift job are rarely the ones buying expensive new Vauxhalls so I'm unsure who the ad is aimed at?

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