Seriously, do we need body wash to clean our bodies (exactly what says on the tin) or do we need it to remind ourselves of the constant scrutiny and categorisation of those bodies? [[https://www.washingtonpost.com/news/business/wp/2017/05/09/why-ladies-didnt-love-doves-latest-gender-empowering-ad-stunt/?utm_term=.fa7367fb8157&wpisrc=nl_rainbow&wpmm=1 Washington Post link]]