I bet I'm not going to see male IT workers advertising underwear.
www.bustle.com/articles/36790-dear-kate-debuts-ada-collection-modeled-by-real-life-women-in-tech-jobs-for-the-coolest-lookbook
I might have sometimes have not been fully dressed when working from home (and definitely not when I've been on call at 3am), but it's not something I tend to share with my colleagues, and I definitely wouldn't be sharing photos of me like that.
I work in a techy area of IT, and I'm actively involved in promoting STEM to schools and so on, in the hope that one day, I won't be in such a minority, doing sys admin. I want women in IT to be normal, and not a nice adornment whom we can imagine in her knickers while making the diversity stats look nice.
I'm a bit torn (but not very) - there's part of me thinking, well, they've got women of all sizes, which should be good. And it's good they want to promote women in IT.
But I don't want the idea of women in IT to be women sitting round in their underwear. Jeans and t-shirt or a suit, like the normal work clothes for women working in IT, rather than the normal work clothes for strippers.
Yes, that's why I'm pissed off with it - couldn't quite put my finger on it when I started typing. It's because I know that there are still quite a lot of men who think women in IT are only really a good thing if they're there for their titillation, and they can imagine them sitting there in their knickers. Well, now they don't have to imagine. I bet they're not thinking about how good their java programming skills are or anything. I don't think this ad is really going to help, because the problem with women in IT is not women, it's men.
(And it's all my own fault for clicking links from other FWR threads - in this case, the one on the OK Cupid make up experiment.)