Active discussions

Meet the Other Phone. A phone that grows with your child.

Meet the Other Phone.
A phone that grows with your child.

Buy now

Please or to access all these features

Talk
Feminism: Sex and gender discussions

Feminism: chat

Original poster

Inappropriate advert on kids TV

27 replies

mrsfassbender · 07/08/2014 21:20

I've already posted about this on AIBU and am now sharing to see if others will also complain.
This is the advert:
m.youtube.com/watch?v=8cIY4WxlatI

Goes without saying why this shouldn't be on kids TV. I've logged a complaint with ASA and the manufacturers.
Please do the same if you can

OP posts:
Passmethecrisps · 07/08/2014 21:25

I've just watched the whole thing and can't work out what it is advertising. I think it is totally daft but massively offensive? I am open minded to what people have to say though

Passmethecrisps · 07/08/2014 21:26

Personally, I am more offended by the leila Kelly advert at the moment which matches school shoes with a makeup compact

WhyBeHappyWhenYouCouldBeNormal · 07/08/2014 21:29

it's a doll - for young children. Completely and wildly inappropriate.

Softlysoftlycatchymonkey · 07/08/2014 21:31

Jeez do you guys not know that being blonde, skinny beautiful and lots make up will make you really happy and popular Hmm

I dont find it massively offensive - just really fucking sad for our young girls.

Passmethecrisps · 07/08/2014 21:36

I agree completely softly that I find it sad.

The song and dancing is cringey but I don't see a massive difference between the main dancer and, say, barbie, the gothy dolls or those fabric ones with the hollow backs. Or any Disney heroine. I think it is grim but I can't get ragey about this more than any of the others

CafeAuLaitMerci · 07/08/2014 21:39

It's a Barbie type doll for pre-teens, what exactly is the problem?

Lyrics

(Lets go)
Real good time
Ready to go
Well get our fun
Cause we have fun
(Lets go)

Na na na
The sun is out
And theres no doubt
The time is right
So here we come
Ready or not
Its out of sight

Cant stop us from doing all the things we want to do
Cant stop us from being all the things we want to be
Dont tell us were wrong
Were just having fun
Cause all we want to be is yeah
Young and free
(Lets go)

CHORUS:
Real good time
Ready to go
Real good time
Were letting go
(Lets go)
Real good time
Ready to go
Well get our fun
Cause we have fun
(Lets go)

Na na na

It's not sexual content.
It's not overly sexual dancing.

Lots of make up, granted, but hardly the end of the world as we know it.

WhyBeHappyWhenYouCouldBeNormal · 07/08/2014 21:42

turn the music off and just watch it - the beginning seems very sexualised to me.

Original poster
mrsfassbender · 07/08/2014 21:43

Cafeaulait um thanks for typing up the lyrics. It's more the imagery that is the issue and I'm sorry, but saying "not that much worse than others".. Doesn't make it something to ignore. I think the dancing is suggestive, I think it's an inappropriate link to a child's toy and I don't think this shite should be on a kids channel

OP posts:
WhyBeHappyWhenYouCouldBeNormal · 07/08/2014 21:46

Someone on the other thread said this was on in between watching Peppa Pig with their toddler. It is very suggestive OP.

Softlysoftlycatchymonkey · 07/08/2014 21:51

turn the music off and just watch it - the beginning seems very sexualised to me

Yes. Also the toe in the water and the leg swinging. It's pathetic.

Such as shame that our young girls are being shown this shit. It's not fair.

CafeAuLaitMerci · 07/08/2014 22:03

I didn't type them up - just copied and pasted.

I think people get far too wound up about stuff like this. It goes over kids heads, it's a catchy tune with some girls dancing. It is far less sexual/suggestive than most stuff on music channels, x factor etc.

It's shite, that's for sure, but it's not the end of the world as we know it.

Bit of a waste of money having it on during Peppa Pig I'd have thought, it's not a doll aimed at pre-schoolers.

The doll isn't any different to Sindy/Barbie/MonsterHigh/OtherTweenDolls. We all had them, it's hardly turned us all into Blonde, Big Busted, Air Headed Girly Girls has it?

I grew up with stuff like this and Tell me - how were they are better?

Floop · 07/08/2014 22:04

Can we have a clicky link please?

CafeAuLaitMerci · 07/08/2014 22:09

It is not 'very suggestive'.

CafeAuLaitMerci · 07/08/2014 22:11

Floop just click on the picture in the OP's post.

Original poster
mrsfassbender · 07/08/2014 22:12

m.youtube.com/watch?v=8cIY4WxlatI

Link above

Might not be different to music videos cafe but I don't let my kids watch the music channel. I saw this with my DCs today while watching Gumball.

And I get what you're saying about old songs but this is about the imagery, the channel it's on and the fact it's aimed at kids! Blondie's target audience wasn't primary school children.

OP posts:
Original poster
mrsfassbender · 07/08/2014 22:13

And in the case of Peppa Pig ad breaks, pre school
Children. It's just grim

OP posts:
Softlysoftlycatchymonkey · 07/08/2014 22:22

It is grim.

Floop · 07/08/2014 22:26

No can do on an iPad CafeAulait. They don't show up.

Thanks for the clicky link OP.

Was actually impressed with how covered up she was in her swimsuit.

CafeAuLaitMerci · 07/08/2014 23:19

mrsfassbender - did you watch the Blondie video? How is the imagery any different?

A toddler will see people singing and dancing - that's all. You can turn things into a much bigger deal than they actually are.

Floop sorry, I don't have an iPad , yet another reason not to get one! Yes, all the girls are reasonably well 'covered up' throughout and despite watching it several times, I can't see any 'crotch flashing' that one poster on the other thread was complaining about.

UpsieDaisy flashes her knickers more than these girls Grin

StoneTheFlamingCrows · 07/08/2014 23:22

It is offending me by how shit it is

Original poster
mrsfassbender · 08/08/2014 08:14

Are you the resident contrarian, cafe ?
You are regurgitating the same argument even though I have already responded to it, maybe I wasn't clear on my point. Blondie's music videos were never on children's TV. Children were not their target audience.
Your facetiousness about Upsy Daisy is disturbing - you're just trying to undermine a genuine concern by making it seem silly. When it's not. These ads are pernicious and when taken with the products being peddled to our children, are anything but harmless.
I could take your approach and say "oh it's a bit of fun, and luckily my DD is old enough and canny enough to see how shite it is and laugh at it" which she did. Sadly tho, other little girls will be younger and more influenced and I see in my job how girls are growing up too quick and seem to think they need to look a certain way- and how looks are everything!!
It is damaging and your comments, for me, just prove that it is, and that the ad companies get away with it because so many people take your view and dismiss people like me.

OP posts:
JamNan · 08/08/2014 09:02

That is so inappropriate.

how to complain to ASA link here scroll down to 'lodge a complaint' highlighted in red.

Original poster
mrsfassbender · 08/08/2014 09:04

Thanks JamNam forgot to post that! I've not had a response from them yet but will post when I do

OP posts:
CafeAuLaitMerci · 08/08/2014 21:40

No, you weren't clear on your point - so no need to be bloody rude Hmm I am not 'the resident contrarian' nor am I 'regurgitating the same arguement', I was asking if you had watched the video I linked to.

You said 'And I get what you're saying about old songs but this is about the imagery' and I was simply asking if you had watched the video as I feel the 'imagery' is much the same.

'Blondie's music videos were never on children's tv' - well, they were really. They were 'On TV' a lot, we didn't have dedicated children's tv channels so given the few channels we had then, of course children saw them.

Many years later '(I'm a) Barbie girl (in a barbie world)' was a hit, both the song and the video, which was much worse than the ad you are on about. This was at a time when my god-daughters were young and impressionable. One loved it, one hated it - they have both grown up into lovely young women who don't dress like Barbie or think that all they need to do is bat their eyelids to get what they want.

My point is, it's much less sexualised and 'adult' than many of us grew up with and we managed to grow into indendent, educated, intelligent women. I don't think it's a big deal.

'Your facetiousness about Upsy Daisy is disturbing - you're just trying to undermine a genuine concern by making it seem silly. When it's not'

'Disturbing' - really?? 'Disturbing'? I think a grip needs got.

'These ads are pernicious and when taken with the products being peddled to our children, are anything but harmless'

It Is A Doll. Not heroine.

'I could take your approach and say "oh it's a bit of fun, and luckily my DD is old enough and canny enough to see how shite it is and laugh at it" which she did. Sadly tho, other little girls will be younger and more influenced and I see in my job how girls are growing up too quick and seem to think they need to look a certain way- and how looks are everything!! It is damaging and your comments, for me, just prove that it is, and that the ad companies get away with it because so many people take your view and dismiss people like me'

I don't disagree that girls are growing up too quickly - I disagree that this advert for a doll is what is causing it.

Original poster
mrsfassbender · 10/08/2014 09:36

Sorry if I was rude, I feel strongly about this.

Yes I've seen the video and no I don't agree that it is the same at all. It was not on a dedicated children's channel, aimed at children, selling children a product.

Barbie girl was vile but do we go on forever saying "well it's no different to that". I guess our girls' barometer will be Miley Cyrus, what a thought.

Guess we will have to agree to disagree Wink

OP posts: