I have an idea on how to improve the women's game.
Quote from The Guardian :
''When Spain won the men's World Cup in South Africa last year the team came home with a trophy and $30m, from a total prize fund of $420m.
But there is just $7.6m in total up for grabs for the women at Germany 2011, and the winning side in Frankfurt will have to share little more than $1m between the entire team.''
I'm guessing FIFA's logic is that men bring in 98% of the money through tickets, sponsors, advertising, TV rights, merchandise etc. so they deserve 98% of the prizes.
What I propose is running both WC's at the same time and split the prize money equally, just like the Grand Slam tournaments do it in tennis (where men also bring in most of the money and get most of the attention). So both men and women get roughly 200 mill each. Some of the money from WC prizes goes to the players and staff and some to the national federations who can then invest it back into women's football.
Oh and another thing : sell TV/advert rights and all that good stuff as if it was for a single competition, then the broadcasters have no choice but to buy and show the women's matches as well.