Have you seen the new Riverisland ad showing at cinemas?

[MaryGorddon]

This shows a woman, from behind, lifting her shirt, with the effect that it causes the targeted male to trip and fall, dropping his jacket which the woman then picks up and walks off looking smug.

Sorry I can't find link for this one - only for a shorter, less sexist one where she flirts with same guy then lifts his jacket off his shoulder and walks off.

This is the reply I received from the advertising standards agency...

On 2014-04-11 09:09, Emma Fuller wrote:

RIVER ISLAND CLOTHING CO. LTD REF A14-265297

Dear

Thank you for contacting the Advertising Standards Authority. We can
intervene if the content of an advertisement seems likely to be in
breach of the UK Code of Broadcast Advertising by, among other things,
provoking serious or widespread offence, causing significant harm or
misleading viewers to their detriment. After careful consideration,
having reviewed the ad in light of your complaint, we have concluded
that on this occasion, we will not be taking any action on the points
you raised.

I understand you object that the ad is offensive and irresponsible. I
can appreciate your concerns, but should tell you that we are not a
censor and cannot comment on behaviour or make a judgement on
acceptable actions. We consider that the ad is intended to be light
hearted by suggesting that the woman is in fact more interested in the
man's River Island jacket than the man himself. There is no suggestion
that she has used her attractiveness to manipulate the man in any way,
and we don't consider there to be an implication that the woman is
being objectified as a result. The intended humour stems from the girl
going to any lengths to get the man's jacket, and we consider it
unlikely that viewers will interpret the ad as condoning manipulative
or scheming behaviour based on using their sexuality to their
advantage. While I appreciate that you find the ad distasteful, we
consider it unlikely to be interpreted in the way you suggest and
unlikely to be seen as irresponsible for that reason.

I realise that you might be disappointed with our view but we would
like to thank you for taking the time to raise your concerns with us.
If you would like more information about our work, please visit our
website, www.asa.org.uk [1].

Yours sincerely

EMMA FULLER

COMPLAINTS EXECUTIVE

Direct line 020 7492 2232

Advertising Standards Authority

Mid City Place, 71 High Holborn

London WC1V 6QT

Telephone 020 7492 2222

www.asa.org.uk [2]

Finally the link......vimeo.com/86498425

This seems to be a one woman thread!

wf

What are they trying to sell?

Err, yeah, what When said.

The intended humour stems from the girl

going to any lengths to get the man's jacket,

girl ffs

To be fair, when I went back to Emma Fuller and said I did not accept her interpretation, she agreed to refer it to the panel meeting later this month. If anyone like to join in sending comments here is the link www.asa.org.uk/Consumers/How-to-complain/Online-Form/Step1.aspx

Their response is bizarre. Have they even watched the same advert?! Will try and put together a complaint but can't promise it will be very in depth as I have SO much uni work to do other commitments ATM.