Have been reading more about the "pop up pool"!
It seems that it goes to one location, so women and girls can "have a go" and then moves to a different location.
Which is all well and good, but does not address the fact that for the BME women identified in the article, the problem was not that they wouldn't "have a go" but that they didn't feel comfortable going to the main pool because of the cafe situation.
I am not convinced that people not "having a go" is an issue.
For swimming I would guess that some of these things are the reason women are not doing it regularly.
The cafe problem as mentioned
Transport costs
Pool costs (don't know about Bury but here the pools are really expensive)
Having preschool age children and no-where to put them while going for a swim
I'm sure there are more!
Also, and incidentally, the Bury pop up pool is funded by Bury Council in partnership with National Lottery and Sport England. I am not sure she can claim it as "her initiative" although if she has been pushing it and providing funds historically am happy to take that back.