I post a FB rant (just a small one) about our local independent builders' merchant, who have an advert in todays local rag featuring a semi naked woman and some drills 
Male 'friend' tootles along and tells me "Ah yes but sex sells you know, and there are worse culprits if you really want to be complaining about it".
Indeed there are. Doesn't mean I can't be pissed off that the local trader which I always use instead of Travis Perkins in an effort to be more conscious about where our money goes, has decided to buy into that damaging objectifying shit, does it??