Seems Mums don't play with Lego...

[EduCated]

...at least not according to one of this week's MN competitions

Let Dad relax and have some fun, quality time with the kids. Grab a box of LEGO and see where their imaginations take them. With the LEGO brick you can build anything your imagination desires, as the latest TV ad from LEGO shows.

LEGO has been covering playroom floors since 1949 and today it is still the number one kids construction toy. So popular is LEGO worldwide, that there are now 80 LEGO bricks to every person in the world! Why not challenge Dads and kids to see what they could build with 80 LEGO Bricks?

To celebrate the joy of LEGO, four Mumsnetters can win a LEGO Build & Play Box. The children are going to love it and Dad's will feel a sense of childhood nostalgia as they get back to playtime basics and build with the kids.

If Dad's are after some building inspiration, check out the latest TV ad from LEGO, tissues at the ready.



I mean, really? Are single mums allowed to enter, or is having a Dad in the house mandatory?

[NoComet]

I love Lego we had heaps as children, both girls!

Sadly DD prefers playmobil, traitor!

[bundaberg]

EduCated! you have to go join Mum'snet now instead, as punishment :P

[Procrastinating]

I feel a sense of nostalgia anyway, that reads like it is 1950. Although the apostrophes are modern.

[teenagetantrums]

I love lego, kids used to annoy me when the wouldn't follow the instructions, we had Hogwarts and loads many years ago, i think most of it went up the hoover.

[SauceForTheGander]

I'm really starting to get pissed off with Lego. Their cheesy Friends range, advertising in The Sun and now this.

Could do Better Lego.

And advertising matters - my DD wanted the Chuggington toy until she saw two boys playing it and she announced it wasn't for girls and she couldn't play it. Thanks for that if you're reading this advertising / toy manufacturers.

[DanglingChillis]

I do like the advert but would prefer it if I didn't wonder where the advert featuring a girl and her Mum is. Can't believe Mumsnet let the sexist bile on their website though.

[EduCated]

bundaberg I'm sorry, I promise not to do it again

[EduCated]

YY, Dangling it's a gorgeous advert, but with everything else they're doing at the moment! it does leave a bit of a bad taste knowing its unlikely the lack of females was unintentional or coincidental.

[5madthings]

I love Lego and frequently buy sets for my kids that I want for myself, I am listing after the ewok treehouse set at the moment bit at £200! I won't be getting it :(

[DiamondDoris]

I play with my children's lego AND on my own! And DD is fantastic at it, much better than DS. That's a disturbing piece of shitty writing. I hope no one enters that competition.

[MumThatPlaysWithLego]

Hurrah! This NN wasn't taken, I'm off to enter the competition!

Just done a quick estimate, half of the DCs lego is newish, the other half was inherited from me!

And spaceships are sooo much better than the Friends stuff, Lego have their heads up their 1950s arses with this.

[EduCated]

Unfortunately I'd entered the competition without properly reading the crap, so only noticed it afterwards. Now I count towards their numbers

[MumThatPlaysWithLego]

Should I not be entering? (I really like Lego!)

[smearedinfood]

DH tells everyone the Lego is really just for me. It's true.

[K8Middleton]

Penises are not even any good at unsticking lego bricks. You need hands and fingers, and last time I look, even girls and women have them.

Too right!

[MurderOfGoths]

That is really shit.

[heidihole]

This is shit. I love lego. So does DH. I'm really disappointed in mumsnet over this, even if they didn't write it, they've published it/condoned it :(

[EduCated]

Btw, I reported my post to bring it to MNHQ's attention.

And yes, I double checked that apostrophe!

[Pachacuti]

Girls (as a subset of "kids") are seemingly allowed to play with Lego, so it can't be that penises are specifically required. My theory is that it's something to do with menstruation that prevents you being able to operate Lego, although my pretty little head is too full of embroidery and kittens to work out what it might be. Perhaps I should email Lego and ask them to explain in simple words with diagrams?

[tribpot]

Can you fire a PR firm twice? Once for crimes against grammar and once for crimes against humanity.

I've had to do Lego at work (on a training course). Would you believe it - no extra time was given for the women to complete this task, despite our apparent physical limitations!

I have a Lego VIP card, btw.

[Stepawayfromthesink]

FFS - DP takes one look at Lego and shrugs, he hasn't got a fecking clue what to do with it! Me on the other hand - accredited expert on playing with the stuff. DP suggested buying Lego for Xmas the other day but said he wasn't sure whether it should be a present for dd or me . He's far better at playing Sylvanians (with dd, he draws the line at playing it on his own) whereas they and the HOURS it takes to go on a simple Sylvanian camping holiday give me the rage.

How sexist! Go on then MN, give my DP a tub of Lego then, see how relaxed he is when dd is asking for 50 new combinations of minifigure and a complex half-bridge half- skyscraper structure!

[EduCated]

tribpot They let you have a VIP card you lied, didn't you, and told them you have testicles?

[IsItMeOr]

This is the only good thing I have seen built with the wretched Lego Friends.

[elskovs]

Im shit a lego too, my husband plays with it with the boys. Its the only game he enjoys playing. He is a structural engineer and builds the most amazing things.