Sorry if this is old news or been discussed before, but DH drew my attention to this story in today's I.
The Boat Race between Oxford and Cambridge is famous, but the woman's event takes place on a different day, a different course and without a full time coach or access to a gym. The men get all the funding.
Enter Helena Morrissey, CEO of Newton Investment, founder of the 30 percent club who challenged the rowing establishment about the inequality. Apparently the VCs of the universities thought the "men would be none too happy if the women started sharing facilities and river access".
So when the (mens) Boat Race lost its main sponser, she convinced her parent company to sponsor the event on the condition that the women's event was given parity.
" The result is that in 2015 the women's crews will line up at Putney Bridge to complete the same 4.2-mile course on the same afternoon as the men. Job done. No committees, no working groups, no endless debate. Morrissey's approach was just to get on with it. "
FA can learn from Morrissey
So that is how change can happen fairly instantly. Of course, such action may not have happened had their not been a woman in the boardroom able to make such a decision.
Thought I'd share the good news story. 