I was told this by a teacher as part of a training session the other day. She was referring to older boys, about 8 years plus. She said the best way to get boys of this age into reading is to give them Top Gear magazines or computer magazines and comics. Hmm. No boys are interested in anything else apparently 
Any kind of gender stereotyping gets my hackles up but she said there is research to support it. I know there are concerns about younger boys not being interested in books full stop and various theories about why this might be - reading seen as 'feminised' activity, boys not being expected to be able to sit down and read, boys being seen as 'naturally' more active than girls. All of which I would say are down to gender stereotyping by adults and not anything that innately prejudices boys against reading.
Any thoughts on why boys might not be interested in fiction, or any other aspect of reading and literacy development?