Or men are scared, too. Which I think is understood to be a big problem.
However, I do not believe that more pink, more women's imput, is likely to help, and I certainly don't see why you think resources are being 'targeted in an unhelpful way'?
Race for Life is highly successful. It's great.
There need also to be other initiatives.
Women cannot do all the shitwork, 1) because why should they, they're kinda busy with the whole, you know, breast cancer thing, and 2) it would in any case very likely be counter-productive for the women who work so hard for Race for Life to throw their energies behind (say) prostate cancer, as we've already established men and women are conditioned to respond differently to illness.
I really seriously believe this. It is not helpful to feminize illness. Obviously it is exceptionally shit for women, but it is also shit for men.