I think when it comes to objectification, people use the term to critique the offering up of a female body for the gaze and consumption of a view (perceived to be male). Yes, a hand and wrist shown in a wristwatch ad is 'objectified' to sell the watch, it does happen but I don't think that's what we find so annoying, pernicious and damaging to women's lives. I think the half-naked woman draped on a car, the half-naked woman eating a burger, the half-naked woman lying on a carpet ... these are the weird moments of objectification that say: Here is a woman. Her body is for you. Want it? Right, now buy this carpet.
I mean, why? Women's bodies don't belong to anyone but themselves. But if you looked pretty much anywhere in the street, online, in the magazines, just in a shop ... you wouldn't think that. A martian landing on the high street would think that women's bodies came free with whatever is purchased, be it strawberries or engine oil. And that affects how women perceive their bodies (eg: not their own, not good enough, for others to view and discuss and criticize).
I don't have a plan, I don't have a call for censorship - but I don't think it's boring and I don't think it's unimportant. I am not calling for everyone or anyone to cover up.
I do think that it makes women unhappy and (mentally, socially) unwell and unequal to have women's bodies on display everywhere as if they existed for display and not because all people have bodies.