I dunno about this.
The body hair growing for sponsorship/awareness thing is established (for men) with Movember. But the thing about Movember is that it is supposed to be a joke ? we are supposed to laugh at all the dudes with their funny moustaches ? the ?joke? is that it is time-limited, at the end of the month they will ? phew! ? shave that nasty hair off and return to a decent, proper, normal clean-shaven appearance.
If the aim of Armpits 4 August is to encourage women to seriously evaluate the politics behind the removal of their body hair, I think that re-treading the route of Movember will actually have the opposite effect as it actually reinforces the idea that body hair is gross ? that you have to be sponsored to not shave it off, it takes actual money and a ?good cause?, and even then it?s only for thirty short days.
I would also have concerns that women with PCOS (not a sufferer myself, but do know some women who are) would feel that they are the butt of this joke. ?Excess? body hair can be the cause very real distress and embarrassment, and making a joke out of it ? even with the best of intentions - may well exacerbate this.
Also ? hasn?t this already been done with Vajanuary (albeit pubic rather than armpit hair)? There is also Febru-hairy which claims the "Movemeber for the ladies" gimmick. I know that's about getting head hair cut etc, but... I dunno, is the market a bit saturated with this sort of idea?
I am really confused about the campaign conflating two actually quite different issues. Is it trying to question societal norms around the removal of female body hair or is it trying to raise funds/awareness for PCOS? Because I?m really not sure that the one campaign can adequately cover both. I would say that the campaign lends itself more readily to the former, to be honest. The PCOS/armit hair link just seems too gimmicky.
I am increasingly moving away from the idea that to get a message heard you need a media friendly gimmick, tbh. I think that often it actually works against the message that you are trying to get heard.
For instance, I thought that the Muff March was totally counter-productive because while it did get some media attention, none of it was focused on FGM, really. It was all 'hahaha, look at the comedy pube wigs".