Name and Shame

[ComradeJing]

Anyone up for naming and shaming of companies with sexist adds, images or practices? No need to name if you don't want to.

Ikea - shanghai, popped in today. There was a wall display of aprons. All, regardless of unisex design, were stuffed to look like a woman was wearing them (boobs, waist, hips).

Clark's - Dubai last week. Advert proclaimed that because boys wear their shoes out faster they were tested to be hard wearing. Right next to an advert that said girls care about style and comfort.

WHY the gendered advertising? Why not just say 'all our shoes are durable, comfortable an stylish' or something more adworthy

Over to you!

Hate that phillidelphia ad. Everything about it.

the advertising guff probably appeals housewives
mum at home not missing precious moments or outsourcing their weans

That persil one. Sponsoring Mums.

Where's my fucking money, then?? :o

I think boys wearing out shoes faster than girls is a fact tbh.

This is my favourite sexist ad from the past (actually it's not an ad, but the product box).

Yorkie bars. Fill me with rage beyond words

Women are hardly lacking in the advertising industry. Unfortunately feminism doesn't sell things very well.

Yorkie? Really? It's probably the one confectionary item that is targetted at men. Everything else is aimed at women or kids.

I only really remember the 70s/80s lorry driver ad though. Have there been more sexist ones lately?

I sometimes have a Yorkie branded lorry in front of me when I drive down the A64 -which fills me with rage every time. Don't watch much commercial TV so don't often see advertising.

I don't see the problem with advertising stuff and aiming it at men. There are plenty of ads aiming stuff at women.

It's fucking chocolate. What on earth should be gendered about chocolate? FWIW, I'd be just as annoyed about a chocolate brand which is targeted explicitely "not for men"/"for women only".

It's hard to not gender an advertisement, the person in it has to be one gender or the other. I think it's just easier for manufacturers to market towards one gender or the other. Look at Pepsi. Diet Pepsi for women, Pepsi Max for men.

The worst one EVER was the boots one for paracetamol.

Couple in bed.
Man fancies sex
Woman says she has a headache
Man says it's OK - rattles paracetamol packet.

Ah then she better get her knickers off

And obviously the oven pride one "so easy even a man can do it"

Think in the ad someone mentioned earlier with the family of four and the "who's got the toughest day?" breakfast table discussion that there was a full version where the mother did get to narrate her version. However IIRC it was all a bit stereotypical "wimmin's work". Telling also that it was seemingly the first segment to be cut for the short version of the ad...

I also think that female athletes in the Olympics are horrendously under represented in the sponsors' adverts (as has been discussed on here before) and, in the same vein, am hacked off with the latest red bull advert which shows about 10 people doing extreme sports, with not one single woman shown.

I also don't like the Rubicon juice one and not just for singing "we like the mango, we like the mango" ad infinitum where a group of mates in some beach bar makes a bunch of scantily clad female singers/dancers appear by drinking the product. My annoyance was almost alleviated when my DP told me there was an "equivalent" advert with blokes doing the same, but, turns out, they of course got to stay fully clothed...