I don't remember giving permission for P&G to sponsor me...(mums)

[Chocafookinholic]

Sorry for duplicate thread - originally posted in Chat but it moves too fast there

Apparently us 'mums' are being patronisingly sponsored by P&G (Always, Pampers, Oral B) because (according to their advertisement) we bandage feet, do washing and take our successful boys children to sports activities. Oh, and we have the (brace yourself for the pathetic attempt to ingratiate themselves) hardest job in the world.

What a pile o'shite.

are you referring to a particular advert?

the only P&G advert I have seen recently is one where they congratulate themselves on having made life easy for mums by having put the price down on a few of their products or giving you an extra 20 percent free of the product. Is it that one?

YANBU, I know you didn't really ask aibu but still.
Wonder if I could get sponsored by gin and valium? That would be more realistic.

I was under the impression that being sponsored meant you are given money. Maybe I have misplaced my cheque from P&G?

here is a link (note the logo in top right hand corner of the page) - and while the £150,000 being given out to mums is good, they probably just scraped that out from between the chairs at a board meeting for a massive corporation like P and G.

I've just seen this and to be quite honest it makes me sick to my stomach. Like you say, what gives them the right!

Boycott their products I say!

They sent their latest ad to MNHQ on Twitter (or rather the ad agency did) and I had to jump in and say that I found it patronising, sexist and basically shite.

Ad man did not reply.

:)

I'm genuinely surprised that this hasn't come up more on MN. That ad is exactly how you described it MmeLindor. I thought more mums would be up in arms. Maybe they are just too busy talking about anal sex putting the washing on.

Maybe we could club together $1000 and call ourselves "Proud Sponsors of former P&G executives"

www.pgalums.com/sponsorship-opportunities

I wonder how this £150,000 for mums compares to their sponsorship of the NFL in the US or 28 Team USA competitors.

Proudly sponsoring moms during the 2010 winter Olympics brought them in £100 million in extra sales:

www.campaignlive.co.uk/news/1062243/

It's costing them around $100 million to sponsor the Olympics over four years:

www.bbc.co.uk/news/business-10789998

It should read "proud of ourselves for monopolising the grocery shopping basket" really!

Their "heart warming" "tear inducing" ads make my teeth itch. Even my dad said "don't they just take money away from mums?" !

Oh I never thought I'd post in Feminism, but I have been getting sooooo riled up about these adverts, I'm so glad I'm not alone.

I have such a problem with P&G, I won't even eat Pringles and seeing them being so patronising is sickening. They are not my sponsor and I wish to god they would shut the fuck up!

I blogged about the last ad, and one of the comments was that it was not just patronising for women, it was rather offensive for men.

Where are the fathers? And the male athletes? Do they not exist?

And what on earth does it all have to do with soap?

I think they wanted a tear-jerker ad, which they hoped would be passed around Twitter and FB like the JL Xmas ad, and totally missed the mark.

Just noticed that the link doesn't take you to the new ad - I have it on the blog (scroll down to the bottom)

"Proud sponsor of mums..... now give us your money"

Pringles are evil too. As is Wash and Go.

Quite agree with all

Just to let you know though that they sold pringles. As their only "food" product (and I put it in inverted commas as its not actually classified as food by HMRC asit has so few natural ingredients!!) it didn't make sense for them to keep them.

So eat away ladies... In between putting the washing on, making yourselves look pretty and changing nappies that is!

Although you are right that the whole ad campaign stinks, it has made me howl every time I haves seen the ad. But I'm 33 weeks pg, and cried at the supermarket yesterday because my trolley had a wonky wheel.

Kveta
You are excused on grounds of temporary pregnancy hormonal imbalance. I am far too ancient cynical for this to work (although I did sniff a bit at the JL one)

I have just come back from the supermarket. In response to this ad, I have

(a) bought a different washing up liquid instead of Fairy
(b) bought a big box from Lidl something else instead of Ariel
(c) Changed sanpro brands

I never buy Pampers anyway, on the basis that they're 3 times the price of the nappies in Lidl other brands, and they get thrown in the bin so quickly, it's not worth the extra money.

Well done, advertising execs!

P&G marketers like to give the impression they care, and understand things from a mother's point of view, and from the child's point of view. They used to have a Pampers campaign that was all about 'seeing the world through a baby's eyes' complete with travelling exhibition that had oversized sinks to show adults how hard it is for toddlers to reach taps and soap (hence we all have to go out and buy Kandoo foamy shite).

Patronising claptrap IMO.

the only thing that would make me buy Pampers would be if they took 2 thirds off the price.

Just saw the full horror on MmeLindor's blog - the original advertisment I saw was an abridged version focused on one male athlete (hence my comments abut successful boys). Where are the women holding down important jobs so that their children can afford the kit/transport etc that they need? Where are the Dad's who do washing?!

I have only seen the abridged version, with the proud mum cooking, cleaning and bandaging the feet of her son who then goes on to compete in the Olympics.

Every time it comes on, DH and DS1&2 look at me nervously, prepared for the inevitable rant. DS2 cunningly found a way to forestall that now, by saying in a sarcastic voice when the ad came on 'go on then Mum, get in the kitchen and make me a cuppa while you put the washing on and stir the dinner with your elbow. That's all mums do isn't it?' to which he got told to go roll in a muddy puddle and smash a window with a football, as that is what all boys do, isn't it? At least it led to a funny conversation about stereotypes and the media portrayal of them I suppose.

lol Pious. I like your DS. How old is he?

He's 11 going on 35, MmeLindor thank you, I'm quite partial to him myself ;)