Look at this!

[seeker]

an anti rape campaign directed at men! Who knew it was possible!

I think it looks pretty good- at least it doesn't suffer from the likely audience irony-failure that the last one had. I like the way that it is reframing masculinity and strength, rather than going down the fluffier route which people laughed at- henpecked 'New Men' etc.

Yes, I like that angle too-that the "manly" thing is not to rape.

Wow, looks fab seeker! What a change from all the usual women-blaming

The "My Strength is Not for Hurting" campaign and posters have been around for a few years. We used some of the posters as part of a project a couple years back. They are pretty good as they don't pull punches or buy into rape myths. They are along the same lines as This is Not an Invitation to Rape Me posters from Scottish Rape Crisis, which we've also used.

I'm not particularly keen on the "We Are Man" video - I don't think it will reach men who aren't into the "jackass" culture and some of those who are probably will miss the message. The use of the word "rape" in it doesn't really "work" in my view, as men who force women to have sex pretty well don't think what they are doing as rape. Just too many options for men watching to think it's about "other men" and not relevant to them. Sorry.

Oh, it's certainly better than alot of the "rape awareness" guff that's about! I know the video was produced by EVAW and I'm not entirely sure how much it was actually driven by men. The stuff from White Ribbon definitely is, and tends to have a very different tone to it.

I'm a bit cynical about poster and advert "awareness campaigns" and how much they actually change attitudes or behaviours. It's the on the ground stuff that goes on, particularly with young people, that I think is more likely to make a difference, imho.

On Facebook there are 400odd likes to a comment which says 'what about the female rapists' FFS!

I actually think that the poster is more to have an impact on women. Good men know this stuff already. Bastards aren't going to be changed by it. . But it might help women and girls stop buying into the "it's the woman's fault" mindset.

Dunno if it will make alot of difference in changing the believe men OR women have that "it's the woman's fault," because that rape myth is deeply entrenched in our culture. It will take more than a few posters to change that. However, I think posters and adverts and such can be useful in the context of more "hands on" work with young people, exploring and unpicking rape myths, blaming, gender stereotypes, etc. and so they can work out for themselves how to scrutinise societal messages and not just take them at face value.

My beef is that advertising campaigns are so flipping expensive to get the kind of saturation coverage you need to make people stop and think (and even then, it doesn't mean they'll change their attitudes or behaviour.) Charities, women's organisations, etc. don't have that kind of cash to throw away and I think they can make more inroads by trying to influence public policy at one end and doing stuff with young people at the other end of the spectrum.