Yes, excellent book and I really must take it down and have a re-read. Like giyadas, it validated SO much of what I experienced around me, but was repeatedly assured wasn't actually happening - oh we're all post-feminist now, that sort of baloney.
I don't remember specifically what she said about the "cycle," so will need to look at that again. What I seem to notice is that where there appear to be gains in one area of gender equality and women's liberation, there is often something else, somewhere else dripping away. It's like knitting an eternal jumper. You frantically knit at one end while someone is unravelling it at the bottom.
One thing that has changed in 20 years has been the onslaught of digital technology, at such a fast pace that most people I think are struggling to keep up. Marketing of products and services isn't now just through tv, radio and print, but can be more personalised and direct through social marketing. What then would have been seen as extreme hardcore pornography now saturates the internet with many very young children able to access it - and the messages and images of porn have become quite "mainstream," (e.g. stylising of advertisements, music videos, women's fashions/waxing/make up/plastic surgery/expectations of sex, etc.) Oh, and social media and instant communications provide an effective vehicle for sexual bullying, either individually or collectively (e.g. the Mumsnet Sucks group on BookFace.)
The other issue that I don't think was in the fore then was this idea of women making "lifestyle choices" rather than being pressed by the mechanisms of patriarchy to act in a certain way. Everything from fake tans to pole dancing lessons are touted as "empowering" and we're now told that women don't reach the board room or command the same salaries as men because they just prefer to choose a better work-life balance.
The problem is, that makes it even more of a headfuck for women. Not only are you dealing with the very real and consistent risks of sexual violence, pervasive barriers to achieving your potential because of what's (not) in your pants and customs and practice that perpetuate the idea of female inferiority. You are also bombarded with messages that tell you to actually embrace these things, turn them on their heads and tell yourself that they are actually good for you. So, if you still feel shitty because the whole set up is stacked against you, then you only have yourself to blame because well, it was your "choice" after all.