Advertising for women's sportswear

[ThePosieParker]

wtf? <a class="break-all" href="http://www.google.co.uk/imgres?q=reebok+walker+billboard+image&um=1&hl=en&biw=1440&bih=779&tbm=isch&tbnid=CP__Hm-8mAkBVM:&imgrefurl=www.adrants.com/medium/outdoor/index.php%3Fpage%3D6&docid=ms5YdlxmLFmzhM&w=594&h=399&ei=UalfTt_EPMG68gO9m6ieAw&zoom=1&iact=hc&vpx=565&vpy=108&dur=441&hovh=173&hovw=255&tx=156&ty=102&page=1&tbnh=141&tbnw=196&start=0&ndsp=26&ved=1t:429,r:2,s:0" rel="nofollow" target="_blank">this is worse than the woman in skimpy all in one nearly showing her arse, that I can't find

How about sports shoe adverts actually showing women DOING sport???

<a class="break-all" href="http://www.google.co.uk/imgres?q=reebok+walker+shoe+advert&um=1&hl=en&biw=1440&bih=779&tbm=isch&tbnid=EKRoE2FnYEt4mM:&imgrefurl=blog.lovethoseshoes.com/2010/03/reebok-easytone-advert/&docid=XKfFy4MrXjpFfM&w=240&h=200&ei=4KlfTrqhHoe28QPNtPWqAw&zoom=1&iact=hc&vpx=210&vpy=156&dur=652&hovh=160&hovw=192&tx=118&ty=84&page=1&tbnh=143&tbnw=172&start=0&ndsp=28&ved=1t:429,r:0,s:0" rel="nofollow" target="_blank">another

another

I think they're trying to suggest that buying those trainers will give you that body.

How do they advertise men's sportswear?

Why are none of the actually doing exercise?

One appears to be giving a presentation on anatomy

Why have all these women forgotten to get dressed?

tbfair, there are lots and lots of adverts for women's sports clothing where the models are actaully doing stuff without showing all. Kelly B photos and Reebok will be a vast minority.
Am sure you will find blokeys photos advertising sports gear in a similar soft-porn style.

A vast minority! - there's a thing!

It can't be advertsing to women, just can't. I'd buy some trainers if they were endorsed by a sports sleb, I am easily convinced!!

PP - I think it IS advertised to women.
Having said that I don't see many women who actually train regularly being taken by those adverts - they are too savy re merchandise. It's probably at v. occassional gym-goers who want immediate sucesses for little effort - KB and Reebok are offering that.
Not sue either it would pass as acceptable advert for highways - may trigger some distractions.

Yep, Pan I think you're right. It is for the 'look good' not 'train hard' woman. Personally when I want trainers I go to Moti, a lovely shop that monitors your gate before selling you the right shoes and offers free running clubs..... all I need to do is put the bloody things on and run!!

They seem to be going for the incredibly ugly shoes fit-flop market 'wear these shoes while you take out the rubbish, do a painting etc... and you will have a toned arse like these models without having to go to do any training. Yeah right. These adverts should have small print to protect the gullible, like those shampoos ads that say she is wearing a wig 'styled with hair extensions'.

I just saw the reebock ad on the side of a bus. The model is very young wearing very little and the pose is so .... Oh I can't articulate this very well and I've never posted in this section before but it has made me feel angry.

What actioon can you take to object to ads like this?

as for the shoe itself, here is a crtique - seems it isn't actually a running/exercise shoe....[[The exercise and fashion industries cynically misinform women and men. As a former athlete I have had the incentive and means to learn the principles of exercise. No athlete could ever take this product seriously. And should it need to be said, a person who wants to look good has to do mostly the same stuff as an athlete who wants to get fit: looking fit means getting fit.

Reebok are marketing their product to people looking for an easy way to get fit, but this is impossible precisely because increased fitness is a biological response to the stress of hard exercise. Wearing these trainers may make walking to work slightly harder, but that still amounts to very, very easy exercise ? once you?ve adapted to this small extra stimulus, your progress will stall. I don?t think you?d even see any difference at all to your appearance.

I have nothing to sell and have distilled my own findings on the easiest possible effective workout here: here]]

I was really annoyed recently - I needed a new pair of trainers and went into my favourite trainer shop which is at a place where we go on holiday a lot. It was very exciting and I was looking forward to having a good browse

And bugger me but they had removed 75% of their range and replaced it with arse-toning shoes. WTF? Now I don't wear trainers for exercise, I wear them because I like them and I wear them a lot. I like different colours, interesting designs, retro looks, all sorts of things, and they used to have hundreds of lovely interesting trainers to look at.

Now the shelves have been stripped bare and replaced with two brands of arse toners. I mean FFS WHY? I don't want arse toners. I want a choice. One or two, fine. Almost all of them? GRRRRRRRRRRRRRRR. I am not walking around in arse toners as I think my arse is just fine thanks and wearing them is like wearing a big sign around your neck saying "I am a gullible woman who thinks she has a fat arse and is so desperate to conform more to preferred female shape that she will spend way over the odds £££ on something that looks shit and won't do anything"

ah, just scrolled down on link3 - ( is that a poster advert?)she didn't get to have that bottom by wearing a pair of unbalanced shoes - genetics, exercise, and existing on a diet of half an apple a week prob. helped.
I used to be in a running club in Manchester - about 200 members, about half women - they would snort at this gimick.
If you look in exercise magazines ( Runners World for eg) you'll see lots of non-porn adverts. Still a bit confused as to how the 1st link is acceptable on the highway.

The poster ad is the one that made me look into this Reebok campaign.....the pose is her lifting her leg in short all in one thatt then just about shows her arse.

If you want to spontaneously combust click my last link and scroll down to the ad....play.

78% of men will be speechless 68% of women will be jealous. or some such shit.

yes saw that.
and I bet KB doesn't wear easytone.

The ads are awful. If I'd seen them last year they'd have had the opposite effect to that intended.

As it is...

I have easytones. They're very comfy and the wobbly factor does seem to make a difference to my ankle strength (I have a very unstable ankle after multiple sprains over years of ill advised dance classes, running etc) They do b*gger all to my arse, and to be absolutely honest I wouldn't expect them to - they're shoes. I have proper trainers for exercise.

Fitflops are better for your feet than a lot of summer shoes and I find them comfier than birks. I have clog-type ones for work. Any arse enhancing properties they have is instantly negated by scrub-trousers.

Evidently I have chavvy feet but I don't have bunions (hopes that flatness of the above shoe types is a positive compared with hideously impractical pointy heels)