Adverts that make women look like morons..

[ButWhyIsTheGinGone]

timid wave to all
Hi,
Haven't posted on here before, I tend to read the posts of others and silently agree for fear of posting and looking dim! Anyway, I am on 6 weeks holiday from work at the moment and due to lack of funds have spent a fair bit of the time so far with a book in front of the telly. What strikes me is how many adverts there are that give off such crap messages about womanhood. There's currently a Glade one where the woman is admiring her new artistic-looking airfreshener when her man walks past, smells the air and gives the woman an approving wink as if to say "good job, keep it up!" At which the woman looks thrilled like a puppy that's just been patted on the head.

I really could go on, it just annoys me that women only ever seem to be portrayed as housewives rushing around at breakfast time after their important-business-man-husband or vapid idiots dithering over whether to be "naughty" and eat something calorific....

Sorry if this isn't the place for this rant - Ive never thought of myself as a "feminist" but then I've never really considered what the term means. Thaks for reading anyway!

Loads of my colleagues eat yoghurt for pudding, or yoghurty type things, and when you look at the ingredients/nutritional info, you might as well just sit there munching on a big bar of galaxy. But no - if it's pot-shaped and tastes even mildly of yoghurt, it must be both slimming and orgasmic. Half of them are made with cream FFS.

Much better to just eat feckloads of good old fashioned junk like I do

Wouldn't it be simpler and quicker to say that the vast majority of adverts are patronising shite? I can think of some that are funny or witty, but can't think of any that make me feel that the advertiser actually respects their target audience.

that Perl de Lait (Sp) ad is the most irritating at the moment. The suggestion that you will be beautiful if you eat it...grrrrrr....I won't be buying it again, which is a shame as it's actually quite tasty

Perle De Lait

pleasure makes you beautiful...

fucking hell fire

If you're a feminist, you shouldn't really watch TV if you can help it because it'll just raise your blood pressure to dangerous levels .

If I ever do watch anything, I watch it online so I get fewer ads and can ignore them more easily by muting the computer and opening another browser window to do something else e.g. surf mumsnet's feminist threads....

at GarlicButter!!!!

I do absolutely believe, though, that if I buy my pet insurance through compare the market, two actual meerkats will turn up on my doorstep and give me a cuddly toy. In fact, I shall be most upset if they don't!!

Agree about the Perle De Lait adverts. Quite apart from them marketing it as a beauty product, I can't imagine any of my friends being too impressed with me handing over tiny pots of yoghurt as dessert.

They'd be like......where's the fecking cake!!!!

And don't get me started on the hair dye adverts. Group of friends bring round a packet of hair dye for you to do your roots before you're allowed out.

I ate a Perle De Lait yoghurt, and am still homely and overweight, and utterly un-surrounded by admiring friends. I am at a loss to understand this.

What about the new Tena advert where the woman gets her dress stuck in the lift door and blushes and dimples next to the not particularly good looking man next to her. Later at the water cooler she describes her embarrassment to her friend and laughs so hard she pees herself with a theatrical 'oops' towards the camera.

Ok it isn't the most patronising ad out there (also hate the perl du lait one, the pebbly air freshener one, pretty much any perfume or makeup one) but there is just something about it that makes me grind my teeth.

The Tena advert just reminded me of the previous one (or maybe this bit is still the same, don't know)

The ad would start with a woman twirling around a dancefloor with a partner, looking into the camera and asking 'what's the first thing you notice about me'

At which point I'm afraid I always used to reply 'that you smell of stale urine'?

but but but - surely, the sheer pleasure of eating the perle de whatsit made you more beautiful StayingDavidTennantsGirl?

I love pisstaking adverts, can't help it, my beloved granny trained me to do it from a very young age :)

I think that is a very healthy way to deal with their ridiculousness Bibi .

LostInTrans - agree about Tena. Also hate dulcoease ones. Isn't it odd how anything to do with bowel movements is solely aimed at women. They don't have the equivalent for men . Men clearly don't get constipation or bladder weakness (although they don't have babies which probably causes women the most amount of problems with bladders!).

I still get/got suckered in though HandDivedScallopsrgreat, especially when there's an electronic gadget being shown which promises to be all encompassingly amazing :)

On bladder weakness - just thought of one ad they had for that for men. I quite liked it actually cos it made me laugh - it was a little blue letter P shouting 'need to pee' and jumping up and down on his windscreen washer etc. :)

I rather like "the cleaner you are the dirtier you get".

By all means do teach teenage boys that the way to be attractive to women is not to spray on lots of body spray but to actually wash.

It's true, lack of washing will reduce your chances of sex.