hello all, thanks for those links Dittany.
To clarify why it is making my head explode: because there are just so many parallels with the situation today for me/lots of other women of my generation.
I don't think I'd appreciated before the extent to which the 50s movement towards femininity was a backlash; a lot of the 50s housewives were college-educated and were struggling with the question 'is this all my education was for?'
Betty Friedan was a magazine journalist and she's very good on the way magazines started to write about how wonderful the home was, where once they'd promoted careers. Jamaisjedors - exactly, that kind of domesticity is back in now.
There's even a line early on about manufacturers making a padded bra for little girls - and here we are with the Let Girls Be Girls campaign 
I'm about to start the chapter on Freud; I'm guessing she'll be talking about how he was used to give a pseudo-scientific basis to the idea that women's place was the home, just like Baron-Cohen and the neurosexists are doing now.
Ditt - the edition I have has a foreword by Lionel Shriver and she talks about Mad Men. I watched it for the first time as a result on Wed - really good though it's going to take some time to get into it I think. Shriver thinks the name Betsy is a deliberate reference to Betty Friedan.