I like to read and while I don't spend a ton of time on social media when I do a lot of the content I get served up is book related, which is good!
However I was ill over Christmas and spent a little longer than normal watching some booktube content and it just felt like things weren't adding up. The content was often very consumption orientated especially with people talking about expensive fragrances and bags to pair with classic literature. I also noticed that several of them hold a book up with not even a slight crease in the spine and no indication it has ever been opened. There synopsis and thoughts on the book were either non existent or scripted in a very impersonal way. Sounded almost like chatgpt?
Then there is stuff like one day they are reading one massive tomb and the next they are pictured with something else and its all very aesthetic and carefully photographed but it doesn't really mirror how most people read.
Clarice Lispector in particular is very much fetishized by this group of book influencers when her writing couldn't be more antithetical to what they do.
Its all very strange, anyone else noticed this?