I work in the food industry so huge disclaimer on this.
But there's actually very little to no evidence that processing or ultra processing does anything. That may (and probably will) change but right now, the claims are exceeding the science.
What we do know is that foods high in fat, sugar, salt are bad for you. We also know that foods low in protein and fibre don't fill you up. What overlaps a lot between UPFs and this basic nutrition advice is pretty much every UPF cake, biscuit, sugary sweet, crisps etc.
So I don't think it's a bad thing to cut back on UPFs but I'd cut back on the UPFs where there's just evidence that they're definitely bad. I wouldn't lose sleep about cutting back, for example on eating a meat substitute if you're vegan or soy milk if you have a dairy allergy. But cutting back on cakes, sweets, biscuits, crisps. It's all just common sense.
In a few years time there may be more evidence and one area I think is a likely thing is a lot of UPF foods are easy to overeat but these often correlate with them being low in fibre and protein. They just don't fill you up.
So personally I'd worry more about the macronutrients (which is known science) and less about UPFs (which is unknown right now). The one area I do like that they're bringing attention to though is low calorie snacks. What people look at is the calorie count for a bar or bag of something not the weight, protein and fibre. When things are processed deliberately to be low in calories, they often contain an awful lot of air. So a portion size looks like a "good" amount of food for the calories you're "spending" but in reality it's not. It's just a puff of air that leaves you wanting more.
It might sound counterintuitive because I do think most of the hype about UPF is BS, but one of the easiest ways to avoid some of the high fat, sugar, salt, low protein and low fibre foods is to eat real food. I just think the messaging of the UPF evangelists is a bit twisted. I also don't think all UPF foods are bad nor do I think that you need to be a purist about any of it.