@Sofiewoo the article states towards the end that some of those brands/pouches had lost all of the vitamin C that they were claiming to contain. And true, it doesn’t mention any other false claims but I think if they imply it’s low sugar (as in the case of Ella’s Kitchen) or state that they are a ‘chicken casserole’ or something similar, many people would assume - and I was one of them - that there was a decent amount of iron, not the 0.3mg (from memory) stated in the article.
I used them as a stop gap running around London with 3 young children with no car. I was quite proactive when it came to label reading (or so I thought), particularly when it comes to additives, sweetners etc but if I saw a beef bolognaise pouch I didn’t look at the iron content, only that it contained the beef…
I’m not disputing that they are poor nutritional options for every day but when they make the claims on the front of the packet that they contain the same nutrition it becomes a ‘good’ choice for some people to make. There’s a woman I grew up with, I only know her via Facebook now but she is a really lovely, kind, big hearted person. But she has zero ability to process information beyond its basic form. She is the type of person who would buy pouches and just see the protein component cooked with vegetables and think she was making a good choice for her child. She would just assume that it was a healthy option, particularly if it was a brand like EK, and quite possibly use those as the main food source. There are lots of people out there who are the same.
I would have hoped that the supposedly tight regulations surrounding food labelling for young children were more responsible.
I don’t think that stating something is blindingly obvious is fair or taking in to account the huge variation in consumer knowledge. Not everyone questions what they are presented with.